Search and AI visibility that wins customers

People Are Looking for What You Sell. Are They Finding You or Your Competitors?

Your customers are searching on Google, Bing and AI assistants like ChatGPT, Copilot, Gemini and Perplexity. Every day you wait, competitors are winning the enquiries that should be yours.

Three steps: get found, get chosen, get customers. We can do it for you, or you can buy and use the tools yourself. Start free, see your gaps, decide what to fix.

Explore How We Help

Free 3-page revenue diagnosis. No obligation, no payment required. You get findings and a priority list within one working day.

John JB Russell, founder of Digital Womble and Google, SEO and AI visibility consultant
John JB Russell27 years in search · Your diagnosis is founder-led

How we help

Three steps to more customers from search and AI.

Most businesses leak customers at one of three stages: they are not found, they are not chosen, or they do not convert. Here is how we fix each one, with a dedicated landing page and real purchase path for every product. Pick the step where you are losing enquiries, or start free with a diagnosis.

STEP 01

Get Found

Make sure Google, Bing and AI assistants can discover and understand your pages. If your pages are not indexed and crawlable, nothing else can happen.

Daily Indexing by Digital WombleDedicated indexing service landing page

Daily Indexing by Digital Womble

Daily IndexNow submissions to Bing and participating engines, plus sitemap monitoring for Google. From £19/month.

from £19/mo

AI Visibility

Benchmark and monitor your visibility across ChatGPT, Copilot, Gemini, Perplexity and Google AI. From £495/month.

from £495/mo

STEP 02

Get Chosen

Make your pages the ones buyers click and AI assistants cite. Fix on-page relevance, metadata and content so qualified visitors choose you over competitors.

Traffic Quality OptimiserDedicated website optimisation landing page

Traffic Quality Optimiser

Crawl up to 15,000 pages, rewrite titles, meta descriptions and slugs with real search demand data. From £49 one-off.

from £49

Buy & Use

Content Strategy Tool (TACS)

Generate one pillar plus 12 supporting articles per cluster with internal linking and metadata. From £48 one-off.

from £48

Buyer-Intent Revenue Fix

Three SEO content strategies and up to 39 connected assets, built and implemented for you. £995 one-off.

£995 one-off

STEP 03

Get Customers

Turn traffic into enquiries, bookings and sales. Fix wasted ad spend, manage Google and Bing Ads, and make your website convert qualified visitors into customers.

Google Ads ManagementDedicated Google Ads landing page

Google & Bing Ads Optimisation Sprint

7-day existing-account analysis plus agreed implementation for up to 3 campaigns and 50 ad groups. £195 one-off.

£195

Google Ads Management

Flat-fee PPC management with no percentage of ad spend. From £325/month. Ad spend paid separately.

from £325/mo

Wasted Ad Spend Review

Read-only review of up to 10 campaigns and 250 ad groups across Google and Bing. £395 one-off, nothing changed in your account.

£395

AI-Native Website Design

Websites built to qualify and convert demand. Scoped after a conversation, no fixed build price published until scope is agreed.

Scoped

Not sure which step matters most?

Start with a free 3-page revenue diagnosis. We crawl your home page and two money pages, then show you exactly where you are losing qualified visitors and customers. No payment, no obligation, findings within one working day.

Real evidence

What was found, what changed, what was measured

We believe the work should speak for itself. Here is what we found, what we changed and what the numbers showed — with the dates, context and limitations made clear.

Digital Womble · Search / Strategy / Growth

Measured Search Growth Evidence

Selected anonymised outcomes from Digital Womble client work

Professional services

Jun–Jul 26

Tracked conversions up 83%

  • ↓ Cost per conversion down 45%
  • — Spend essentially flat

B2B telecoms

Jul–Aug 26

CTR up 74%

  • ↓ Average CPC down 26%
  • — Spend down 24%

Beauty / ecommerce

Jun–Jul 26

42% more paid-search clicks

  • ↓ Average CPC down 29%
  • — Spend broadly unchanged

Local service provider

Sep–Oct 25

Tracked conversions up 300%

  • ↓ Cost per conversion down 75%
  • — Spend broadly unchanged

Want to find your next growth opportunity?

Send us three important pages. We’ll show you where search demand, visibility and conversion performance can improve.

Get My Free 3-Page Revenue Diagnosis

Examples are anonymised or selectively summarised. Individual results vary.

The figures above are selective, dated performance windows from real account data. They are not lifetime averages or guarantees.

See Google Ads results and methodology

Google Ads case study

Local service business

Initial problem
Google Ads spend without clear commercial return.
What was changed
Controlled ramp, negative-keyword framework and search-term reviews.
What was measured
£843 Google Ads spend generated an estimated £24.3k–£39.7k in service revenue, equivalent to approximately 29x–47x ROAS.
Relevant time period
Results from a specific campaign period. Individual results vary and are not guaranteed for other businesses.
What cannot be attributed or guaranteed
Past performance does not guarantee future results. Revenue figures are a documented estimate from campaign booking data, not a promise of comparable outcomes.

Case zero

Digital Womble’s own website

Initial problem
The same revenue-leak patterns Digital Womble diagnoses in client websites exist on this estate. We are transparent that this is our own website.
What was changed
Demand-led content, page alignment, internal-linking architecture and indexing workflows applied to the live site.
What was measured
Search demand, page-level traffic quality, indexing status and AI visibility over time.
Relevant time period
Ongoing. Results will be published when there is meaningful data to share.
What cannot be attributed or guaranteed
Our own website results are not a promise of comparable outcomes for other businesses. Every site has different demand, competition and starting conditions.
About Digital Womble

Start here

Find Out What Is Costing You Search Visibility And Enquiries.

Send us your homepage and two commercially important pages. We review where buyer intent, on-page SEO, internal linking, discoverability and AI visibility are breaking down, then show you the changes most likely to matter. You get findings within one working day.

Free 3-Page Revenue Diagnosis

See what to fix before you spend more.

This is not a generic score or automated checklist. You get a focused review of three real pages, practical rewrite and optimisation opportunities, and a clear priority order for improving search and AI visibility. Most businesses find at least three things they can fix this week.

No obligation. Start with three pages, not a full-site commitment. Findings within one working day.

What you will leave with

  • Your homepage plus two money pages reviewed
  • Search intent, on-page SEO, internal linking and AI visibility checked
  • Clear examples of what is weakening visibility, relevance or conversion
  • Rewrite opportunities and the highest-priority fixes explained
  • 15-minute results review with John so you know what to do next

Paid managed implementation is scoped and priced after your diagnosis. Self-service tools start from £19/month if you prefer to do it yourself.

Talk Through My Growth Opportunities →

How AI finds your business

Different AI assistants use different search engines to find and cite your pages.

Your customers ask ChatGPT, Copilot, Gemini, Perplexity and Grok who to buy from. Each one consults a different search index behind the scenes. If your pages are not in the right index, that AI assistant is unlikely to find, cite or recommend you.

Microsoft Copilot

Search backend: Bing

Built directly on the Bing index. If Bing has not crawled your page, Copilot is unlikely to find or cite it.

ChatGPT Search

Search backend: Bing + OpenAI crawler

Still leans on the Bing index partnership while OpenAI builds its own search infrastructure with OAI-SearchBot.

Google AI Overviews and Gemini

Search backend: Google

Uses Google’s own search index for grounding and citations. Pages not indexed by Google are invisible to these services.

Perplexity

Search backend: Own crawler + partners

Crawls the web with PerplexityBot and supplements with partner indexes. Clear, well-structured pages are easier for it to parse and cite.

Grok

Search backend: Web search + X data

Combines real-time web search with X (Twitter) data. Accessible structured data helps Grok understand and reference your business accurately.

Meta AI

Search backend: Google + Bing

Uses search partnerships with both Google and Bing, so pages need to be discoverable in both indexes.

Why Bing indexing matters for AI

Microsoft Copilot is built directly on the Bing index, and ChatGPT Search still leans on Bing while OpenAI builds its own crawler. Daily indexing requests to Bing help new and changed pages get discovered faster by the AI assistants that rely on Bing.

Get pages indexed daily

Why structured data matters for AI

Grok, Perplexity and other LLMs crawl the web and parse what they find. Clear titles, meta descriptions, headings and schema markup make it easier for them to understand what you do, who you serve and why you should be cited. Accessible structured data helps AI systems extract and reference your content accurately.

Improve my page metadata

Get found, cited and chosen by AI

We measure where your business appears across AI assistants, identify which pages are missing from the indexes they use, and improve the content and structure they need to cite you. Then we help you turn that visibility into enquiries and sales.

Check my AI visibility

Indexing requests, schema markup and content improvements make a business eligible to be found and cited by AI assistants, but do not guarantee indexing, citation, ranking, traffic or revenue. AI-generated results vary by model, prompt, location and time.

Founded by John JB Russell. Digital Womble brings together 27 years of search-marketing experience, specialist AI agents and purpose-built technology. If you need that experience in your business on a part-time basis, you can also hire John as your Fractional Marketing Director.

We built Digital Womble because most websites lose revenue to a handful of fixable faults, not simply a lack of traffic.

We use automation for speed, scale and analysis. Our strategy, priorities and recommendations remain grounded in senior marketing judgement.

Every tool follows the same demand-led method: if the output would not survive a proper client review, it does not ship.

  • 27 years in search marketing
  • Senior-led delivery
  • Real search-demand data
  • Flat fees, no percentage of ad spend
  • Client owns its accounts and data

Straight answers

Quick Answers Before You Decide.

What does Digital Womble do?

Digital Womble is a UK search revenue optimisation service powered by proprietary technology. It finds where commercially valuable search demand exists, where your website or Google Ads lose it, and what should be fixed first. Then it implements the priority changes across your website, content, indexing and paid search.

What is the Three-Page Search Revenue Diagnosis?

A free live review of up to three commercial pages, one priority search theme and up to three material findings. John reviews the findings with you live so you can understand what matters, what does not and whether there is enough opportunity to justify further work. It is a live three-page review, not a full free estate audit.

What is the Buyer-Intent Build Sprint?

A £495 one-off, self-service starting point for one website, one priority service and one market. It analyses up to 30 commercially important pages, uses Google Ads search-demand data, refines the five strongest opportunities, supplies platform-ready files and includes 30 days of IndexFlow monitoring for up to 500 URLs. The work is human-reviewed before release. The full £495 is credited against the £995 Buyer-Intent Revenue Fix if you upgrade within 14 days.

What is the Buyer-Intent Revenue Fix?

A £995 one-off implementation service for businesses that need more valuable search traffic and enquiries. We identify the strongest buyer-demand opportunities and apply the priority fixes using the appropriate parts of the Digital Womble estate, including page optimisation, content strategy, internal linking and indexing where relevant.

Do I need to buy all the Digital Womble tools?

No. The Buyer-Intent Build Sprint and Revenue Fix use only the parts of the estate needed for the problem. If you already know exactly what needs fixing, you can start directly with one focused offer such as the Google Ads Account Review, Traffic Quality Optimiser, Content Strategy, Daily Indexing, AI Visibility or the Website Assessment.

How much does the Google Ads Optimisation Sprint cost?

The 7-Day Existing Account Optimisation Sprint is £195 one-off. It covers up to three existing Google or Microsoft/Bing Ads campaigns and up to 50 ad groups, with analysis, prioritised recommendations and agreed implementation. It does not include building new campaigns.

Do you manage Google Ads?

Yes. Flat-fee Google Ads management with no percentage of spend, no spend caps and no junior staff. We map demand first, launch with controlled budgets, learn from real search terms, remove poor intent and scale only what proves itself. Management may begin at £325/month for the smallest defined tier on the dedicated page.

What is Search Revenue Management?

Ongoing senior-led implementation after the initial diagnosis or Revenue Fix, from £995/month. Monthly priorities are agreed around the commercial opportunity, delivery capacity and the channels actually required. Scope is agreed after diagnosis, so you only pay for what is commercially worth doing.

Can Digital Womble improve AI visibility?

We monitor how your brand appears across supported AI platforms, benchmark competitors, identify citation and source patterns, and turn the gaps into practical growth actions. Monitoring and diagnosis do not guarantee mentions, recommendations or citations. Writing, publishing, technical implementation and outreach are separately scoped.

Do you work with agencies?

Yes. We support web, brand, CRO, SEO and growth partners with referral and wholesale options. Partners can refer the client or retain the relationship and use Digital Womble as a wholesale fulfilment partner. The Buyer-Intent Revenue Fix wholesale price is £795 for partners; the partner chooses its retail price.

Do you guarantee rankings, leads or revenue?

No. No responsible provider controls search-engine rankings, indexation, AI citations, leads or revenue. We guarantee that the agreed work will be completed to its written scope and timetable after payment, access and approval. The Build Sprint is normally delivered within five working days; larger implementation has its own agreed timetable.

Every Day Without a Diagnosis Is a Day Your Competitors Pull Ahead.

Send three pages. Get a founder-led review showing exactly where you are losing qualified visitors and enquiries on Google, Bing and AI search. No payment, no obligation, findings within one working day.

No obligation. Paid implementation is scoped and priced after your diagnosis. Talk through your growth opportunities →