For Fractional CMOs
Deploy 13-article topical authority clusters for each client. Generate revenue, not chaos.
You manage 5 clients. Each one wants "content strategy," but here's the reality:
⏰
6 weeks per cluster, 40+ hours planning + writing. You're drowning.
🔧
Jasper, Surfer, and others generate 50 blog posts. No strategy. No links. No authority. Rankings go nowhere.
📉
You charge £500/month for content. Your costs eat 60% of that. You're not scaling — you're burning out.
Result: You can only handle 3-4 clients profitably. You cap out.
The Solution
What if you could generate a full 13-article topical authority cluster in 1 hour? With real expert quotes, strategic internal linking, and AI Overview optimization — all for £48-98 per cluster.
30 mins
Define the topic, target audience, keywords
20 mins
Content Strategy creates pillar + 12 supporting articles with quotes + links
20 mins
Spot-check for brand voice, add client-specific details
10 mins
Articles go live on client's site
£300-500
Your cost: £48-98. Your margin: 75%+
Result: You deploy 4 clusters/month per client. That's 52 articles × 5 clients = 260 strategic articles generating leads for all of them.
78
articles generated in 4 days across 6 clusters
Digital Womble case study
8 wks
to see ranking improvements after deploying clusters
Customer data
75%+
margin for Fractional CMOs charging £300-500/cluster
Industry data
"After 27 years in search, I can tell you: Fractional CMOs who deploy topical authority clusters beat those using single-post tools every time. Strategy beats volume."
— John JB Russell, Director, Digital Womble
Content Strategy isn't a content tool. It's a Fractional CMO's scaling engine. One hour. 13 articles. Real strategy. Real results.
Prefer email? john@digitalwomble.co.uk — +44 (0)20 8089 6828