The Logic Digital Marketing Methodology -- 27 Years Search Expertise -- AI and Human QC
Flat Fee. No Percentage. 24/7 Optimisation At Scale. Senior Human Control. No Spend Caps.
27 years of search. One flat fee. No junior staff. No percentage of your budget. No Performance Max black box.
Free
Google Ads Opportunity Check. A short initial assessment for businesses unsure whether paid search is worthwhile. Not an account audit.
Digital Womble
Day 7
earliest your ads go live from onboarding start.
Digital Womble
12 months
of search demand history analysed before your first keyword goes live. You know when buyers search before you spend.
Digital Womble
42%
lower average CPC on Microsoft Ads versus Google. Same commercial intent. Less competition. Live within one week.
Improvado / iMarkInfotech, 2026
Prefer email? john@digitalwomble.co.uk
Already running Google Ads?
Up to 3 existing campaigns and 50 ad groups reviewed, prioritised and improved within 7 days, including agreed implementation.
Measured Google Ads evidence
Rather than average the whole account, we isolate dated periods where performance materially improved. The comparisons below are selective, anonymised and tied to the stated time windows.
These are period comparisons, not a claim that every month or every client performs this way. Individual results vary by demand, budget, tracking, competition and offer.
See the Google Ads resultsWant the same search-term, negative-keyword, targeting and ad-copy discipline applied to your account? Start with the £195 7-Day Optimisation Sprint. Analysis and agreed implementation are both included for what is already running.
Review My AccountGoogle Ads buyer guides
Use these guides to compare the decision properly, then move into the paid account review when you want evidence from your own account.
Most businesses losing organic traffic to AI Overviews are not replacing it with anything. Paid search fills that gap -- if it is run properly. Most accounts are not.
61%
Drop in organic CTR
When AI Overviews appear above your results.
Seer Interactive, Sept 2025
69%
Of searches end zero-click
No visit. No enquiry. No lead.
Similarweb, May 2025
34%
B2B organic traffic lost
Average YoY decline across sectors. AI is accelerating this.
KEO Marketing, 2026
3.52×
Google Ads median ROAS
vs Meta's 2.21×. Commercial intent search wins.
DesignRush, 2026
20–35%
Of ad budgets wasted
In unmanaged accounts. Identified and reduced through controlled ramp and negative-keyword framework.
WordStream / LocaliQ 2025
527%
AI-sourced traffic growth
Jan–May 2025. Brands in paid search captured it.
Previsible, 2025
Most businesses losing organic traffic to AI Overviews are not replacing it with anything. That is the problem.
Paid search fills that gap -- if it is run properly. Most accounts are not.
We build accounts to generate leads, not to look good in a dashboard. Flat fee. No percentage of spend. No spend caps. No junior staff. Every account managed personally. Results are the only retention tool we have.
What we do
Before a single pound of budget goes to Google, we already know what your buyers are searching for, when they search for it, and exactly which terms are most likely to convert into revenue.
We pull demand signals from People Also Ask, People Also Search, and Google Keyword Planner -- then cross-reference 12 months of historical search volume data to identify hundreds of high-intent commercial keywords. The ones with buying signal. The ones your competitors are guessing at.
Then we ramp spend deliberately. Month one is controlled -- £1 to £3 per day. The account feeds on clean, high-intent data from the start. Irrelevant search terms are blocked before they drain the budget. By month two, you have proven terms and a clean account structure. Month three onwards, full budget deployed against terms you already know convert.
Most accounts waste 20 to 35% of their budget in the first 90 days. This process eliminates that waste before it happens.
We identify hundreds of buying-intent keywords using People Also Ask, People Also Search, and 12 months of historical search demand data before the account goes live. You know what to push and when to push it. No guessing. No waste in month one.
API-assisted monitoring can surface changes across search terms, bids, budgets, negatives, targeting and ad performance continuously. That lets me review material issues quickly, rewrite ads around changing demand and implement approved improvements without waiting for a monthly account audit.
Month one: £1 to £3 per day. Controlled ramp. High-intent terms only. Irrelevant search terms blocked immediately. Month two: proven terms, clean structure, budget scaled with confidence. Month three onwards: full budget deployed against terms with a conversion track record. The 20 to 35% wasted in most unmanaged accounts is eliminated before it is ever spent.
A percentage agency earns more when you spend more. That is a conflict of interest baked into the model. Fixed fee means the work is done properly because it is the right thing to do for the account -- not because the budget crossed a threshold that triggers their margin.
We import your Google campaigns directly into Microsoft Advertising, apply the negative keyword framework, and have you live on Bing within one week of instruction. CPCs average 42% lower than Google. B2B decision-makers are over-represented on Bing. Your competitors are mostly ignoring it. That is the opportunity.
No Performance Max black box. No broad match without controls. Every penny traced to a specific keyword. You see what ran, what converted, what was cut, and exactly why. That is the only way an account should be run.
Monthly strategy call and a clear report showing what happened and what changed. No approval loops. No status updates. No weekly check-ins requesting your input on decisions that should already be made. You run your business. We run your account.
Your account. Your keywords. Your 12 months of demand data. Your conversion history. Three-month start then rolling monthly. Exit on 30 days notice. Take everything with you. Retained because the numbers work, not because of a clause.
27 years of search expertise, supported by API-assisted analysis and continuous monitoring across paid search. Demand discovery identifies stronger commercial intent; senior human review controls search terms, negatives, targeting, ad copy, budgets and commercial decisions. Microsoft Ads can run alongside Google Ads, and the flat fee means our incentive is your results, not a percentage of media spend.
Google Ads Management Plans
One flat monthly fee. No percentage of your ad spend. No spend caps. No minimum budget. Fee is set by how many products or services you advertise -- the actual driver of work.
| Plan | Products / Services | Monthly Fee |
|---|---|---|
| Essential | 1–4 | £325/mo |
| Starter | 5–8 | £495/mo |
| GrowthPopular | 9–14 | £825/mo |
| Scale | 15–20 | £1,295/mo |
| Enterprise | 21+ | £1,395/mo |
* Indicative ad spend is a guide only. Fee is not spend-dependent. Additional products/services beyond plan limit: +£25/product–service/mo.
From £325/month. Monthly standing order. Ad spend is paid separately. Billed monthly in advance.
Microsoft & Bing Ads · API-assisted optimisation + human oversight
CPCs 30–70% cheaper than Google. A high-income, desktop-first audience. LinkedIn profile targeting built in. B2B buyers and senior decision-makers are over-represented on Bing -- and your competitors are mostly ignoring it.
42%
Lower avg CPC vs Google Ads
Improvado / iMarkInfotech, 2026
3.5%
Avg conversion rate on Microsoft Ads
iMarkInfotech, 2026
20%
Lower B2B CPA with 15-25% on Bing
BrightBid, 2026
700M+
Monthly searchers on Bing network
Microsoft / DesignRush, 2026
Bing CPCs average 42% lower than Google across all industries. In UK sectors like legal and home services -- where Google CPCs run £5–£9 -- Bing delivers the same commercial intent at £2–£4. Lower CPC means more coverage for the same budget.
Microsoft owns LinkedIn. Bing Ads lets you layer LinkedIn professional data -- job title, company size, industry, seniority -- onto search campaigns. For B2B, this means reaching the decision-maker, not just anyone searching the same term.
Microsoft Advertising imports directly from Google -- keywords, ad copy, ad groups, bids. We handle the import, apply our negative keyword framework, and have you live within days. Most accounts can be running on Bing within one week of instruction.
Google CPCs rose 29% YoY in B2B in 2025 (Dreamdata). Allocating 15–25% of search budget to Bing reduces blended CPA by 18–30% without reducing reach. Your competitors are ignoring Bing. That is the opportunity.
| Plan | Products / Services | Bing Add-On Fee |
|---|---|---|
| Essential | 1–4 | +£150/mo |
| Starter | 5–8 | +£200/mo |
| Growth | 9–14 | +£275/mo |
| Scale | 15–20 | +£375/mo |
| Enterprise | 21+ | £1,395/mo |
| Standalone | Any volume | From £325/mo |
Recommended budget split: 75–80% Google · 20–25% Bing. ✔ 12-month agreement: 10% off. ✔ You own the account.
There are three ways to pay for PPC management. Each has a different commercial incentive. Only one of them means the agency earns more when you spend efficiently.
| Provider |
|---|
Digital Womble Flat fee -- fixed |
Flat-fee agency with spend caps Flat fee + spend cap |
Regional UK PPC agency % of ad spend (10–20%) |
London / large PPC agency % of spend (15–20%+) |
Experienced freelancer Day rate or retainer |
DIY / self-managed No fee (your time) |
Sources: DPOM dpom.co.uk (May 2026) · PPC Geeks UK 2025 · WordStream 2026. ✔ = buyer advantage · ■ = watch point.
Free 30-minute call. We audit your current account live and tell you exactly what is being wasted and why. No pitch. No obligation. You leave with something useful whether you work with us or not.
Prefer email? john@digitalwomble.co.uk -- +44 (0)20 8089 6828
Agencies and Fractional CMOs: white-label available. Your brand, our delivery. Trade pricing on request.