For UK Charities -- Google Ad Grant Management -- 27 Years Search Expertise
We manage your Google Ad Grant. You keep 100% of every donation.
How Digital Womble maximises your £7,500 per month grant, protects your CTR, and grows your charitable income.
Your charity qualifies for £7,500 per month in free Google advertising.
Most charities either don't have the grant at all, or have it and aren't using it properly.
Every month without a well-managed grant is donations, volunteers and awareness your cause never receives.
We handle the management. You focus on your mission.
100% of donations go directly to your cause.
Our fee is a legitimate administration cost -- fully claimable against your operating budget.
No long contracts. No hidden costs. We stay because the results justify it.
Prefer email? john@digitalwomble.co.uk
There are 170,000 registered charities in England and Wales. Google supports 35,000 charities globally through its Ad Grants programme. The vast majority of UK charities have never collected the grant.
170k
Registered charities in England & Wales
Only 35,000 use Ad Grants globally.
Charity Commission / Google, 2024
41%
UK charities rate themselves poor at digital fundraising
1 in 4 do not fundraise digitally at all.
Charity Digital Skills Report, 2024
$7,000
Grant spend wasted per month on average
Most use less than $3k of their $10k grant.
GROAS / Google, 2025
4.41%
Sector average CTR -- below the 5% required
Two months below 5% and the grant is suspended.
Whitehat SEO, 2026
£7,500
Free Google Ads every month for eligible UK charities
That is £90,000/year in free advertising.
Google Ad Grants programme, 2026
$4.78
Average ROI per $1 on search ads for nonprofits
Highest ROI of all digital channels.
Double the Donation / Nonprofits Source
£165
Average one-time donor value in year one
Monthly donors average £25/mo = £300/yr.
M+R Benchmarks Study, 2024
14bn
Clicks to charity websites via Ad Grants since 2003
Driving awareness, donors, and volunteers.
Google / Lunio, 2025
▼ Why CTR Falls Below 5%
▲ How Digital Womble Fixes It
How we work
Powered by AI and data, with human oversight and governance. 27 years of search expertise applied to charity grant management. Every keyword chosen for donor or supporter intent.
Every keyword selected for genuine donor, volunteer, or supporter intent. No broad match waste. Built on The Logic Digital Marketing Methodology™.
AI monitors your account around the clock. Negatives added weekly. CTR kept above 5% so your grant stays active. Always.
Search campaigns give full keyword-level visibility. You see exactly which terms drive donations and why. No black box reporting.
We earn 30% of incremental donation revenue driven by your grant. Zero fee in months with no tracked conversions. Our incentive is your results.
One clear monthly report: grant spend, CTR, conversions, compliance. One 30-minute strategy call. Everything else handled by us.
Your grant account, your data, your keywords. Exit with 30 days' notice. Retained through results, not contracts.
The same search-term control, negative-keyword discipline and conversion-efficiency principles are used in our commercial accounts. See measured Google Ads optimisation results from specific client periods.
Our fee model
No monthly retainer. No flat fee regardless of results. Digital Womble charges 30% of the incremental donation revenue your grant generates. Zero fee in months where no donations are tracked.
30%
Of incremental donation revenue from your grant
We calculate the uplift from grant-driven traffic using Google Ads conversion tracking. Your existing donation baseline is excluded.
£0
In months the grant drives no tracked donations
No performance, no fee. Our commercial incentive is identical to your charitable one: more donors, more mission impact.
100%
Of every donation goes directly to your cause
We hold no donor funds. Our fee is an administration cost, separate from donations, claimable against your charity operating budget.
Scenario: Your grant drives 40 new donor clicks per month. Using the M+R 2024 benchmark of £165 average first-year donor value, that is £6,600 in incremental donation value per month. Digital Womble's fee = 30% of £6,600 = £1,980/mo. Your charity receives £4,620 in net new donation income per month. Over a year that is £55,440 in new charitable income -- generated from £0 in advertising spend.
Important: Results vary by charity, sector, website quality, and keyword competitiveness. The example above uses published benchmark data; your actual results may be higher or lower. We agree a clear measurement framework and attribution method with your charity before starting. Our fee is based on tracked, verified conversions in Google Ads -- not estimates or projections. We recommend trustees review and approve this arrangement before engagement.
Compliance & Legal Notice: Digital Womble Ltd is not a registered fundraising organisation and does not hold or process donations on behalf of any charity. All donations go directly to your charity's own accounts and payment systems. Our management fee is an administration and professional services charge, fully compliant with the Charities Act 2011 and the Charity Commission's guidance on administration costs.
100% of donations received through your grant campaigns go directly to your charitable purposes. Digital Womble holds no donor funds at any point.
Charities apply directly to Google for the Ad Grant. Digital Womble manages the account once you have approval. We do not administer the application.
Free 30-minute call. Honest assessment. No obligation.
You leave with something useful whether you work with us or not.