7-Day Existing Account Optimisation Sprint
I review up to 3 existing campaigns and up to 50 ad groups, analyse real search demand, identify wasted spend and weak targeting, then implement the agreed improvements inside the account. That can include negatives, keyword and match refinements, bid and budget adjustments, ad-copy rewrites and tighter alignment between search intent and the ads already running.
£195 one-off
Google Ads and Microsoft/Bing Ads. Existing campaigns only. No new campaign build included.
Analysis first. Human-reviewed recommendations. Agreed changes implemented with your approval.
Commercial objective and success measure
Conversion actions and data quality
Spend by campaign and intent
Search terms and match types
Negative-keyword gaps
Bidding and budget constraints
Geographic, device and schedule settings
Ad relevance and landing-page alignment
Growth opportunities and waste risks
Want to see the evidence first?
Specific dated examples cover conversion growth, lower cost per conversion, lower CPC, stronger CTR, spend efficiency and documented revenue where tracking supports it.
I use fast, API-assisted account analysis to find material issues, then apply senior judgement before anything changes. The sprint is designed to turn evidence into action inside the account you already have.
Up to 3 existing campaigns reviewed
Up to 50 ad groups in total
Google Ads and Microsoft/Bing Ads supported
Search-term and buyer-intent analysis
Negative-keyword and wasted-spend fixes
Keyword, match, targeting, bid and budget refinements where justified
Existing ad headlines and descriptions rewritten around stronger demand
Human-reviewed change list before material implementation
Agreed account changes implemented
Post-change validation and action summary
The review follows The Logic Digital Marketing Methodology. The account is assessed against the customer's commercial objective, the searches most likely to lead to useful action and the evidence required before budget is increased. Negative demand is removed before profitable demand is scaled.
01
Objective
Start with the commercial objective
02
Search intent
Map search intent to that objective
03
Exclusions
Remove irrelevant demand
04
Conversion evidence
Align ads and landing pages
05
Controlled ramp
Validate conversion evidence
06
Growth
Ramp spend only when the account earns the right to scale
Delivered by an Authorised Practitioner of The Logic Digital Marketing Methodology. Technology-assisted analysis with senior human quality control.
Fixed fees. No percentage of ad spend. The review price does not rise because the customer spends more with Google.
£195 one-off
Designed to remove the friction of paying for a report and then paying again to fix it.
More than 3 campaigns, more than 50 ad groups, new builds or substantial restructuring are scoped separately before work begins.
| Option | Published price position | Typical proposition | What to check |
|---|---|---|---|
| Marketplace freelancer audit | Often £55 to £75 | Checklist-style account review delivered over several days | Depth, commercial context, senior quality control and implementation detail vary by seller |
| Free agency audit | £0 | Initial account findings designed to begin a management conversation | Confirm whether the output is a complete standalone action plan or an introductory sales review |
| Independent or specialist paid audit | Common published examples from £300 to £550 | Detailed expert assessment and recommendations | Delivery time, scope and whether implementation is included |
| Digital Womble 7-Day Optimisation Sprint | £195 one-off | Up to 3 existing campaigns and 50 ad groups reviewed, prioritised and optimised across Google or Microsoft/Bing Ads, including agreed implementation | No new campaign build; material changes remain approval-controlled |
Competitor price examples were checked on 28 August 2026 and may change. Compare the scope, turnaround and decision quality, not the headline price alone.
| Buyer situation | Correct service | Price |
|---|---|---|
| Existing Google or Bing account, up to 3 campaigns / 50 ad groups, wants diagnosis plus fixes | 7-Day Existing Account Optimisation Sprint | £195 one-off |
| New account or substantial rebuild requiring keyword research and campaign creation | Google Ads Setup | £495 one-off |
| Wants continuous monitoring, optimisation, testing and budget control | Google & Bing Ads Management | From £325/month |
Give Digital Womble access, agree the commercial objective and I will analyse, prioritise and implement the agreed improvements across your existing campaigns within 7 days. £195 fixed, no VAT. Every day you wait is budget you cannot get back.
The 7-day delivery window starts when payment or commercial approval, valid account access, the objective and any required change approvals are confirmed.