Google Ads Objective and Spend Review
Digital Womble assesses what your Google Ads account is optimising towards, whether that matches your commercial objective and where search intent, negative keywords, tracking or budget decisions are creating waste. Receive a senior-reviewed, prioritised recommendation brief within four working hours for a standard account.
£395 one-off
Read-only access for the review. No account changes without written approval.
Commercial objective and success measure
Conversion actions and data quality
Spend by campaign and intent
Search terms and match types
Negative-keyword gaps
Bidding and budget constraints
Geographic, device and schedule settings
Ad relevance and landing-page alignment
Growth opportunities and waste risks
Current objective alignment
Highest-priority waste and risk
Search-intent opportunities
Recommended exclusions and controls
Do now, test next and scale later actions
Suggested budget ramp tied to demand and conversion evidence
30-minute findings call
Seven-day clarification window
The review follows The Logic Digital Marketing Methodology. The account is assessed against the customer's commercial objective, the searches most likely to lead to useful action and the evidence required before budget is increased. Negative demand is removed before profitable demand is scaled.
01
Objective
Start with the commercial objective
02
Search intent
Map search intent to that objective
03
Exclusions
Remove irrelevant demand
04
Conversion evidence
Align ads and landing pages
05
Controlled ramp
Validate conversion evidence
06
Growth
Ramp spend only when the account earns the right to scale
Delivered by an Authorised Practitioner of The Logic Digital Marketing Methodology. Technology-assisted analysis with senior human quality control.
Fixed fees. No percentage of ad spend. The review price does not rise because the customer spends more with Google.
£395 one-off
£795 one-off
Larger, multi-market or unusually complex accounts are scoped before work begins. Use £595 as the normal starting point for a larger review.
| Option | Published price position | Typical proposition | What to check |
|---|---|---|---|
| Marketplace freelancer audit | Often £55 to £75 | Checklist-style account review delivered over several days | Depth, commercial context, senior quality control and implementation detail vary by seller |
| Free agency audit | £0 | Initial account findings designed to begin a management conversation | Confirm whether the output is a complete standalone action plan or an introductory sales review |
| Independent or specialist paid audit | Common published examples from £300 to £550 | Detailed expert assessment and recommendations | Delivery time, scope and whether implementation is included |
| Digital Womble Objective and Spend Review | £395 one-off | Commercial-objective alignment, search-intent analysis, negative-keyword gaps, controlled ramp recommendations and senior-reviewed action brief within four working hours for a standard account | No changes made unless separately approved |
Competitor price examples were checked on 28 August 2026 and may change. Compare the scope, turnaround and decision quality, not the headline price alone.
| Buyer situation | Correct service | Price |
|---|---|---|
| Existing account, wants an independent diagnosis and action plan | Review and Recommendation Brief | £395 one-off |
| Existing account, wants Digital Womble to diagnose and apply agreed fixes | Review and Approved Implementation | £795 one-off |
| New account or substantial rebuild requiring keyword research and campaign creation | Google Ads Setup | £495 one-off |
| Wants continuous optimisation, testing and budget control | Google Ads Management | From £325/month |
Give Digital Womble read-only access, agree the objective and receive a prioritised plan for reducing waste and scaling useful demand.
The four-working-hour delivery clock starts only when payment, read-only access and objective are confirmed during UK working hours.