Capture more customers before Christmas. Start January 2027 ahead of target.
A free practical 60-day marketing growth plan with 32 day-by-day actions. Phase 1 captures demand before Christmas. Phase 2 harvests January demand and builds the systems to stay above target all year.
A free practical 60-day marketing growth plan
Thirty-two specific plays across two 30-day phases, built around the real Christmas-to-January commercial calendar.
Day-by-day actions
Every play tells you exactly what to do this week. No theory, no fluff. Open it and start on the right play today.
Revenue-leak checklist
Find where demand is leaking before Christmas: wasted ad spend, missing AI visibility, pages stuck on page 2, weak calls to action.
January activation plan and KPI tracker
A clear plan to harvest January demand and set up systems to start 2027 above target, with the metrics to track progress.
Get your free 60-day growth plan
Free. No account needed. Instant access.
Two phases, 32 practical plays
Built around the real commercial calendar: 30 days before Christmas to capture demand, then 30 days in January to harvest it and set up for the year ahead.
Pre-Christmas Demand Capture
Days 1 to 30
Days 1 to 30. Find, fix and capture demand before the Christmas slowdown so you enter January with momentum.
January Harvesting and 2027 Setup
Days 31 to 60
Days 31 to 60. Harvest the demand you captured, build authority and set up systems to start 2027 above target.
Phase 1: Pre-Christmas Demand Capture
Day 2
Audit your demand landscape
Before you create anything, find out what buyers actually search for and where you are losing.
Day 5
Fix what you already have
Pages that already exist are your fastest wins. Fix them before you write anything new.
Day 9
Create and submit for Christmas
Publish content that answers Christmas buyer questions and get it indexed fast.
Day 12
Capture and convert before Christmas
Make sure the demand you captured actually converts before the slowdown.
Phase 2: January Harvesting and 2027 Setup
Day 17
Harvest January demand
January brings fresh search demand. Be ready to capture it from day one.
Day 22
Build authority for 2027
Use January demand to build content clusters that compound through the year.
Day 27
Optimise and convert January traffic
Turn January visibility into leads and revenue. Measure what matters.
Day 30
Set up for 2027 above target
Build the systems and rhythm that keep you above target all year.
Run a free test now
Every tool below is free. Pick the one that matches your next blueprint play and run it right now. No account needed for most.
Go deeper with free guides
The blueprint tells you what to do and when. These free resources tell you how, with workflows and plays you can reuse.
Ready to start your 60-day growth plan?
You have seen the 32 plays. Now get the full blueprint with day-by-day guidance, the revenue-leak checklist, the January activation plan and the KPI tracker. Free, instant, no card or password.
- All 32 plays with full how-to guidance
- Revenue-leak checklist for your website and ads
- January activation plan and KPI tracker
- Optional free nurture sequence if you opt in
Get your free 60-day growth plan
Free. No account needed. Instant access.
Frequently asked questions
Is the blueprint really free?
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Yes. Enter your first name and work email and the full 32-play blueprint unlocks on this page immediately. We also email you the access link so you can find it later. No card, no account, no obligation.
What does the blueprint cover?
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Thirty-two practical plays across two 30-day phases. Phase 1 covers pre-Christmas demand capture: auditing, fixing, creating and converting before the slowdown. Phase 2 covers January harvesting and 2027 setup: harvesting fresh demand, building authority, optimising conversions and building systems for the year. Each play is a specific action you can take this week.
Why 60 days and not 100?
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Sixty days maps to the real commercial calendar: 30 days before Christmas to capture demand, then 30 days in January to harvest it and set up for the year ahead. A 100-day plan spans the Christmas slowdown and loses momentum. Sixty days keeps you focused on the window that matters.
Do I need to opt in to marketing emails to get the blueprint?
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No. The blueprint is delivered whether or not you tick the marketing opt-in. If you do opt in, you receive a free nurture sequence with extra guidance on each phase. If you do not, you get the blueprint and nothing else.
How is this different from the 21-play playbook and the 36-workflow toolkit?
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The playbook gives you 21 prioritised actions in a clear sequence. The toolkit gives you 36 reusable workflows and prompts across nine departments. The blueprint gives you a 60-day, time-bound plan built around the Christmas-to-January commercial window, with specific plays for pre-Christmas capture and January harvesting. They work together: the blueprint tells you what to do and when, the playbook tells you how, and the toolkit gives you the workflow to do it.
Who wrote the blueprint?
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John JB Russell, founder of Digital Womble, with 27 years in search marketing. The plays are drawn from live client work, not theory. Every play has been used to help a real business capture demand and turn it into revenue.
Get your free 60-day growth plan now
Enter your first name and work email. The full blueprint unlocks on this page immediately. No card, no password, no obligation.
Get your free 60-day growth plan
Free. No account needed. Instant access.