Free Guide

Google & AI Search Growth Playbook

21 practical plays to get found, recommended and chosen

A free Digital Womble guide covering SEO, AEO, GEO, buyer intent, page optimisation, internal linking, topical authority, indexing, AI visibility, paid search and conversion measurement. Each play is a specific action you can take this week.

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Five sections, 21 practical plays

From finding your biggest opportunities to measuring revenue. Each section has a clear outcome and specific actions.

Day 2

Find your biggest opportunities

Start with what buyers actually search for, not what you think they search for.

1. Map the real questions buyers ask2. Check what Google shows for your money terms3. Find pages attracting the wrong visitors4. Use Search Console to find your quickest wins

Day 4

Turn gaps into useful content

Content that ranks and gets cited is content that answers a specific question better than the alternatives.

5. Build one pillar page per commercial topic6. Write supporting articles that answer specific buyer questions7. Connect every article back to your pillar8. Cover the topic fully so AI sees you as the source

Day 7

Refresh, optimise and improve discovery

Pages that already exist are your fastest wins. Fix them before you write new ones.

9. Fix missing and duplicate titles and descriptions10. Match each page to one clear search intent11. Build internal links that pass authority to money pages12. Submit new and updated pages for indexing13. Find and fix pages Google has crawled but not indexed

Day 10

Get found in AI search

AI assistants like ChatGPT, Gemini, Copilot and Perplexity cite sources they trust. Make sure that is you.

14. Check what ChatGPT, Gemini and Copilot say about your business15. Make your content easy for AI to extract and cite16. Build the entity signals that help AI understand your business17. Get mentioned in the sources AI assistants trust

Day 10

Capture demand and measure revenue

Visibility without conversion is wasted spend. Close the loop from search to revenue.

18. Send paid traffic to pages that match the ad promise19. Cut wasted ad spend on searches that never convert20. Track leads and revenue back to their source21. Measure what actually matters: leads, not clicks

Frequently asked questions

Is the playbook really free?

Yes. Enter your first name and work email and the full 21-play guide unlocks on this page immediately. We also email you the access link so you can find it later. No card, no account, no obligation.

What does the playbook cover?

Twenty-one practical plays across five areas: finding your biggest opportunities, building useful content, refreshing and improving discovery, getting found in AI search, and capturing demand through to revenue. Each play is a specific action you can take this week.

Do I need to opt in to marketing emails to get the guide?

No. The guide is delivered whether or not you tick the marketing opt-in. If you do opt in, you receive a free five-part nurture sequence over ten days with extra guidance on each section. If you do not, you get the guide and nothing else.

How is this different from the 36-workflow toolkit?

The toolkit gives you reusable workflows and prompts across nine departments. The playbook gives you 21 prioritised actions in a clear sequence, from finding opportunities to measuring revenue. They work together: the playbook tells you what to do, the toolkit gives you the workflow to do it.

Who wrote the playbook?

John JB Russell, founder of Digital Womble, with 27 years in search marketing. The plays are drawn from live client work, not theory. Every play has been used to help a real business get found, recommended and chosen.

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