Google Ads agency proof · specific periods · anonymised where appropriate
A Google Ads agency should be able to show more than account screenshots and generic claims. This page documents specific improvements from live client accounts using the timeframe and metric that best reflects the change: conversions, cost per conversion, CTR, CPC, spend efficiency and revenue where the tracking supports it.
Selective, dated examples. They are not lifetime averages or performance guarantees.
Some accounts have revenue attribution. Others have stronger evidence in conversion efficiency, click quality or cost control. We use the strongest metric the account can genuinely support rather than forcing every case into a ROAS story.
Professional services · June to July 2026
A measured month-on-month account window showing materially more tracked conversions without materially higher media spend.
B2B telecoms · July to August 2026
Revenue attribution was not strong enough for a revenue claim, so this case is deliberately limited to traffic quality and spend efficiency.
Ecommerce / specialist retail · June to July 2026
A traffic-efficiency example: substantially more traffic at a lower average click cost while spend stayed broadly flat.
B2B technology services · February to March 2026
Supporting evidence that account efficiency can improve even without a large budget increase.
Local service provider · June to July 2026
The detailed revenue methodology and caveats are documented in the dedicated local-service case study.
Automotive services · April to May 2026
A useful efficiency example, but volume fell substantially. It is shown as supporting evidence rather than a growth claim.
One account, four useful windows
A single full-period average can flatten meaningful changes. The account below contains several discrete periods where tracked conversions increased or cost efficiency improved. Each comparison is labelled with its dates so the claim stays bounded to that period.
Sep to Oct 2025
Tracked conversions up 300%
Cost per conversion down 75% · Spend broadly unchanged
Dec 2025 to Feb 2026
Tracked conversions up 125%
Average CPC down 17% · CTR up 16%
Mar to May 2026
Tracked conversions up 266%
Cost per conversion down 73% · Spend essentially flat
Jun to Jul 2026
Tracked conversions up 275%
Cost per conversion down 74% · Spend down 2%
The account review process is wider than any one metric. A high CTR can still be commercially weak, and a lower CTR can be acceptable if the clicks are more qualified. The useful question is whether the account is capturing buyer demand efficiently.
Which queries are actually consuming spend, and how much of that demand is commercially relevant?
Are irrelevant jobs, research, consumer, geographic or informational searches being excluded quickly enough?
Are multiple keywords or ad groups competing for the same intent and fragmenting data or budget?
Is click cost falling because relevance improved, and is cost per conversion moving in the right direction?
Is impression share being lost because of budget, rank or account structure, and is that loss worth addressing?
Where revenue tracking is reliable, does the account produce acceptable commercial return rather than simply low-cost clicks?
The work combines rapid API-assisted analysis with senior human judgement. The technology can examine search terms, keywords, ads, bids, budgets and performance data at a speed and scale that manual account checking cannot match. I decide what is commercially sensible, approve the changes and remain accountable for what is implemented.
Agree what a valuable conversion looks like, which products or services matter most and what the account should optimise towards.
Interrogate search terms, keyword coverage, match behaviour, wasted spend, CPC, CPA, CTR and conversion evidence across the existing campaigns.
Identify negative-keyword opportunities, poor targeting, duplicate or competing intent and spend that is unlikely to produce a commercial return.
Refine existing keywords, targeting, bids and budgets where appropriate, and rewrite existing ad headlines and descriptions around stronger buyer demand.
Recommendations are reviewed commercially before account changes are applied. Automation supports the work; it does not replace responsibility.
For managed accounts, performance can be monitored continuously so material changes and new search-term patterns are surfaced quickly rather than waiting for a monthly manual audit.
Google and Microsoft/Bing Ads only.
The 7-Day Optimisation Sprint improves campaigns and ad groups already in the account. It does not include building new campaigns, new account architecture or new landing pages. Those are scoped separately if the evidence shows they are needed.
Whole-account averages often hide where a change actually worked. Digital Womble uses specific dated comparisons when they reveal a clear improvement, and labels the timeframe so the result is not presented as if it applied to every month.
No. Results vary by market demand, offer, budget, competition, conversion tracking, landing pages and sales process. These examples show what happened in specific accounts and time periods, not what every advertiser should expect.
No. CTR and CPC are useful only when they help explain commercial efficiency. Reviews also examine conversions, cost per conversion, ROAS where revenue data exists, search-term quality, negative keywords, wasted spend, impression-share constraints and account structure.
Yes. The Google Ads Account Review uses read-only access and produces a prioritised recommendation brief. No campaign changes are made without written approval.
Start with the 7-Day Existing Account Optimisation Sprint. I review up to three existing campaigns and up to 50 ad groups, identify the highest-value changes, agree the actions with you, then optimise what is already there. No new campaign build is included.
