You want to white-label topical authority content strategy for clients.
But what's the best model for your business?
Here are the options.
Option 1: Standard White-Label (You Buy Content Strategy, Resell)
How it works:
- You purchase Content Strategy access (£48-98 per cluster)
- You generate clusters for your clients
- You white-label (remove Digital Womble branding, add yours)
- You charge clients £300-500/cluster
- You keep the difference
Revenue example (10 clients, 1 cluster/month each):
- Revenue: 10 clusters × £350 (avg) = £3,500/month
- Cost: 10 clusters × £70 (avg Content Strategy) = £700/month
- Gross margin: £2,800/month = 80%
- Your time: 15 hours/month = £750 (at £50/hr)
- Net margin: £2,050/month = 59%
Pros:
- Full control
- No dependencies
- Unlimited scalability
- Simple billing
Cons:
- You need Content Strategy license
- You manage generation + QA
- You handle client support
Option 2: Agency Partnership (Revenue Share)
How it works:
- Digital Womble generates clusters for you (you don't need Content Strategy license)
- You handle client relationship + QA
- 15% commission per cluster you resell
- You charge clients £300-500/cluster
Revenue example (10 clients, 1 cluster/month each):
- Revenue: 10 clusters × £350 = £3,500/month
- Your commission: 15% × £3,500 = £525/month
- Your time: 5 hours/month (client management only) = £250
- Net margin: £275/month (post-commission)
Pros:
- No upfront licensing cost
- Digital Womble handles generation
- Less operational overhead
- Partnership support + co-marketing
Cons:
- Lower margin (15% vs. 80%)
- Dependent on Digital Womble for generation
- Scalability capped at Digital Womble's capacity
- Less control over output
Option 3: Hybrid (You Buy Content Strategy + Offer White-Label to Other Agencies)
How it works:
- You buy Content Strategy license (£500-2,000/month, unlimited clusters)
- You deliver directly to clients (model 1)
- You also offer white-label to 2-3 other agencies (model 2 revenue share with them)
Revenue example:
- Direct client revenue: 10 clusters × £350 = £3,500/month
- White-label commission (from 3 agencies reselling): 3 agencies × 2 clusters/month × £350 × 15% = £315/month
- Total revenue: £3,815/month
- Total cost: £1,500 (Content Strategy license) + £500 (time) = £2,000
- Net margin: £1,815/month = 48%
Pros:
- Diversified revenue (direct + partnership)
- Higher total revenue
- Positioning as "platform" or "agency network"
- Scalability through partnerships
Cons:
- Highest upfront cost
- Managing multiple agency relationships
- Support burden
Recommendation by Agency Size
Small agency (1-5 clients):
→ Option 1: Standard white-label — Low volume, low Content Strategy cost, high margins. See how to scale without hiring.
Medium agency (10-20 clients):
→ Option 1 or Option 2 — Depends on your preference (control vs. simplicity)
Large agency (30+ clients):
→ Option 1 + Option 3 — Buy Content Strategy license, deliver directly, white-label to smaller agencies
Financial Comparison (Annual)
| Model | Setup | Annual Revenue (10 clients) | Annual Cost | Annual Margin | |-------|-------|------------------------------|------------|---------------| | Option 1 | Easy | £42,000 | £8,400 + £9,000 time | £24,600 | | Option 2 | Easy | £6,300 (commission) | £0 | £3,000 | | Option 3 | Medium | £45,780 | £18,000 + £12,000 time | £15,780 |
The Long-Term Play
Most agencies start with Option 1 (white-label directly).
Once they have 20+ clients, they consider Option 3 (become a mini-platform).
Example trajectory:
- Year 1: 5-10 clients (Option 1) → £15-30k revenue
- Year 2: 20-30 clients (Option 1) → £70-140k revenue
- Year 3: 30+ direct clients + 3-5 agencies using white-label (Option 3) → £150k+ revenue
Getting Started
- Decide your model (1, 2, or 3)
- Start with 1-2 pilot clients
- Measure revenue + margin — use our ROI calculator for projections
- Scale to all clients
- Consider white-labeling to other agencies (if Option 3)
Ready to choose your model? Before scaling, you should score your site's search visibility. Schedule a partnership call